The Baller League UK is the latest offshoot of the successful 6v6 format, which was originally launched in Germany in 2024. Since March 2025, the ball has also been rolling in London - and with a line-up to be proud of: English football legends, content creators, streamers - and recognisable international growth potential.

Following the launch in the Copper Box Arena (London Olympic Park), work is already underway to expand into the USA - with stars such as Ronaldinho and IShowSpeed as potential faces.

What is the Baller League UK?

The game is played 6-a-side, two halves of 15 minutes each. In the last three minutes, the game can be completely overturned by so-called ‘gamechanger rules’: For example, 3-on-3, double points for long-range shots or keepers are not allowed to use their hands. Each team is allowed to use two ‘wild cards’ per game - guest players who bring a breath of fresh air. Modern football meets show concept. The league is broadcast on Sky Sports UK, YouTube and Twitch - and is aimed primarily at a young, digital audience.

Baller League UK Personalities

Baller League UK brings together an impressive list of team leaders and players:

• KSI: President of Baller League UK and YouTuber.

• Gary Lineker: Former England international and presenter of ‘Match of the Day’.

• Alan Shearer: Record Premier League goalscorer and former England international.

• John Terry: Former captain of Chelsea FC and the England national team.

• Maya Jama: TV presenter and team manager in the league.

• Alisha Lehmann: Swiss international footballer and team manager.

• Luis Figo – Portugiesischer Weltfußballer & Real-Madrid-Star

• Micah Richards – Ex-Profi bei ManCity & TV-Moderator bei CBS

• Jens Lehmann – Ehemaliger deutscher Arsenal- und Nationaltorwart

Reach of the Baller League UK

Baller League UK has achieved impressive numbers in its initial phase:

• Broadcasts: Live broadcasts on Sky Sports every Monday night.

• Viewing Figures: The league recorded a peak audience of 115,868 viewers and a total of 990,629 hours of content watched in the first few match days.

• Co-Streaming: A unique feature of the league is co-streaming, where influencers and content creators can offer their own broadcasts of the matches, increasing reach and interactivity.

Expansion into the USA

The Baller League USA is set to launch in 2025 - a logical step towards rolling out the concept globally. With US influencers such as IShowSpeed and global icons such as Ronaldinho as driving forces, the aim is to tap into a new target group: Young, digital, sports-savvy, cross-platform.

The challenge: reach alone is not enough. Now it's all about sustainable fan loyalty, sponsorship and sporting substance - even in new markets.